B2B Companies awareness campaign design
Created a bold B2B campaign using clean 2D visuals to promote the idea that B2B brands should think, design, and act like media companies.
Date
Jan, 2021
Roles
Senior Brand Designer
Company
Goldcast
Overview
Designed a visual campaign to promote the idea that B2B companies should behave like media companies—building audience-first content ecosystems instead of one-off marketing pushes.
Design Approach
Used clean, modern aesthetics with bold 2D shapes, minimal color palettes, and dynamic layouts. The visuals focused on conveying clarity, creativity, and credibility—bridging traditional B2B with contemporary media energy.
Impact
The campaign stood out with scroll-stopping visuals and helped reframe brand narratives around engagement, consistency, and storytelling-driven growth.