Revitalizing iBanFirst’s Visual Identity
As a freelance consultant for iBanFirst, I was brought on board to revitalize their brand's visual language, which had become stagnant following its initial development by an external agency. My mission was to evolve and modernize the brand's aesthetic to better reflect its dynamic position in the financial services sector.
Date
June 2024
Role
Lead UX/UI Designer
Company
Brisbay
Design Approach
Brisbay’s existing website was cluttered, difficult to navigate, and lacked a clear value proposition. Users struggled to find relevant information, leading to high bounce rates and low engagement.
Modern Visual Treatments
Introduced glassmorphism, vibrant gradients, vector elements, and sleek shapes to infuse the existing branding with sophistication and energy.
Expanded Color Palette
Evolved the brand’s color schemes to add depth and versatility across digital and print mediums.
Asset Library & Social Art Direction
Comprehensive Repository
Developed a centralized library of visual assets and templates, ensuring consistency and scalability across all platforms.
Social Media Guide
Designed an art-direction playbook for social content—leveraging the new elements to create impactful, cohesive posts with a polished, professional touch.
Outcome
The refreshed brand identity and asset system empowered iBanFirst’s internal team to produce on-brand marketing collateral and social campaigns effortlessly, elevating the company’s visual presence and reinforcing its forward-thinking ethos.o4-mini
